ORGANIZING COMMITTEE

Costas ASSIMAKOPOULOS	Assoc. Professor, International Hellenic University, Greece
Antonia DELISTAVROU	Assoc. Professor, International Hellenic University, Greece
Irini DIMOU	Assoc. Professor, Hellenic Mediterranean University, Greece
Nikos KATSARAKIS	Professor, Hellenic Mediterranean University, Greece
Georgios APLADAS	Lecturer, Hellenic Mediterranean University, Greece
Nikos TRIHAS	Assist. Professor, Hellenic Mediterranean University, Greece
Eugenia PAPAIOANNOU	Assoc. Professor, International Hellenic University, Greece

ADVISORY SCIENTIFIC BOARD

George BALTAS	Professor, Athens University of Economics and Business, President of the Greek Marketing Academy, Greece
Yannis HAJIDIMITRIOU	Professor, University of Macedonia, Greece
Valentini KALARGYROU	Assoc. Professor, University of New Hampshire, USA
Giannis KOPANAKIS	Professor, Hellenic Mediterranean University, Greece
Weng Marc LIM	Distinguished Professor and Dean of the Business School, Sunway University, Malaysia
T C MELEWAR	Professor, Department of Marketing Branding & Tourism, Middlesex University, UK
Marianna SIGALA	Professor, University of Newcastle, Australia
Neil TOWERS	Professor, University of Gloucestershire, UK

SCIENTIFIC COMMITTEE MEMBERS

Maria Dolorez ALVAREZ	Bogazici University, Turkey
Zacharoula ANDREOPOULOU	Aristotle University of Thessaloniki, Greece
Alexandros APOSTOLAKIS	Hellenic Mediterranean University, Greece
Helena Maria Baptista ALVES	University of Beira Interior, Portugal
Hera ANTONOPOULOU	University of Patras, Greece
Ezendu ARIWA	Warwick University, UK
Costas ASSIMAKOPOULOS	International Hellenic University, Greece
Pinelopi ATHANASOPOULOU	University of the Peloponnese, Greece
Spyros AVDIMIOTIS	International Hellenic University, Greece
Miltiadis BOTSIS	Ionian University, Greece
Alexander BREM	University of Stuttgart, Germany
Dimitrios BUHALIS	Bournemouth University, UK
Luca CACCIOLATTI	University of Westminster, UK
Kalliopi CHATZIPANAGIOTOU	University of Glasgow, UK
Evangelia CHORTATSIANI	University of the Aegean, Greece
Evi DEKOULOU	Aristotle University of Thessaloniki, Greece
Antonia DELISTAVROU	International Hellenic University, Greece
Manuela EPURE	Spiru Haret University, Romania
Leticia ESTEVEZ	National University of Avellaneda, Argentina
Nathalie FABRY	Universite Paris-Est Marne-la-Vallee (UPEMLV), France
Carlos FLAVIAN	University of Zaragosa, Spain
Pantea FOROUDI	Middlesex University, UK
Anestis FOTIADIS	Zayed University, United Arab Emirates
Thomas FOTIADIS	Democritous University of Thrace, Greece
Alexandros GAREFALAKIS	Hellenic Mediterranean University, Greece
Apostolos GIOVANIS	University of West Attica, Greece
Nikolaos GIOVANIS	International Hellenic University, Greece
Spiros GOUNARIS	University of Strathclyde, UK
Alkmini GKRITZALI	Ionian University, Greece
Leonidas HATZITHOMAS	University of Macedonia, Greece
Kristina HEINONEN	Hanken School of Economics, Finland
Nikos KAKKOS	University of Thessaly, Greece
Nikos KALOGERAS	Wageningen University, Netherlands
Irene KAMENIDOU	International Hellenic University, Greece
Sofia KARAMPELA	Ionian University, Greece
Panagiotis KASSIANIDIS	International Hellenic University, Greece
Androniki KATARACHIA	University of Western Macedonia, Greece
Hristo KATRANDJIEV	University of National and World Economy, Bulgaria
Lea PREVEL-KATSANIS	Concordia University, Canada
Androniki KAVOURA	University of West Attica, Greece
Oliver KAYAS	Liverpool John Moores University, UK
Fotis KILIPIRIS	International Hellenic University, Greece
Stella KLADOU	Hellenic Mediterranean University, Greece
Phil KLAUS	International University of Monaco, Monaco
Elena KOSTADINOVA	University of National and World Economy, Bulgaria
Maximiliano E. KORSTANJE	University of Palermo Argentina, Argentina
Iordanis KOTZAIVAZOGLOU	International Hellenic University, Greece
Markos KOURGIANTAKIS	Hellenic Mediterranean University, Greece
Georgios KRITSOTAKIS	Hellenic Mediterranean University, Greece
Georgios LAPPAS	University of Western Macedonia, Greece
Carol Y. LU	National United University, Taiwan
Spyros MAMALIS	International Hellenic University, Greece
Elisavet Argyro MANOLI	Loughborough University, UK
Panagiotis MANOLITZAS	Ionian University, Greece
Georgios MASTORAKIS	Hellenic Mediterranean University, Greece
Katerina MELPHOU	University of Western Macedonia, Greece
Paraskevi MENTZELOU	International Hellenic University, Greece
Dimitris MICHAILIDIS	Hellenic Mediterranean University, Greece
Giannis MITROPOULOS	University of Patras, Greece
Argiro MOUDATSOU	Hellenic Mediterranean University, Greece
Naoum MYLONAS	Ionian University, Greece
Ioannis NANOS	International Hellenic University, Greece
Ourania NOTTA	International Hellenic University, Greece
Evelyn ODONKOR	American University of Paris, France
Marc OPRESNIK	Technische Hochschule Lübeck , Germany
Jacob OSTBERG	Stockholm University, Sweden
Angelos PANTOUVAKIS	University of Piraeus, Greece
Eirini PAPADAKI	Hellenic Mediterranean University, Greece
Ioannis PAPADOPOULOS	University of Thessaly, Greece
Savvas PAPAGIANNIDIS	Newcastle University, UK
Eugenia PAPAIOANNOU	International Hellenic University, Greece
Andreas PAPATHEODOROU	University of the Aegean, Greece
Antony PATTERSON	University of Liverpool, UK
Andrea PAYARO	University of Padua, Italy
Maria PETRESCU	Nova Southeastern University, USA
Electra PITOSKA	University of Western Macedonia, Greece
Εlenica PJERO	University 'Ismail Qemali', Albania
Ioannis POULIOS	Ionian University, Greece
Susie PRYOR	Creighton University, USA
Chatura RANAWEERA	Wilfrid Laurier University, Canada
Mukesh RANGA	Kanpur University, India
Philipp RAUSCHNABEL	Bundeswehr University Munich, Germany
Konstantinos RIGOPOULOS	Democritous University of Thrace, Greece
Mihalis ROVITHIS	Hellenic Mediterranean University, Greece
Christos SARMANIOTIS	International Hellenic University, Greece
Marina SHERESHEVA	Lomonosov Moscow State University, Russia
Nicoletta Theofania SIAMAGKA	Aristotle University of Thessaloniki, Greece
George SIOMKOS	Athens University of Economics and Business, Greece
Ioannis SITZIMIS	Hellenic Mediterranean University, Greece
Georgios STALIDIS	International Hellenic University, Greece
Constantinos J. STEFANOU	International Hellenic University, Greece
Marcus STEPHENSON	Sunway University, Malaysia
Emmanouil STIAKAKIS	University of Macedonia, Greece
Dimitris STERGIOU	Hellenic Open University, Greece
Peter STOKES	University of Chester, UK
Kostas THEODORIDIS	Manchester Metropolitan University, UK
Irene TILIKIDOU	International Hellenic University, Greece
Harry TIMMERMANS	University of Technology Eindhoven, Netherlands
Ana TKALAC VERCIC	University of Zagreb, Croatia
Amalia TRIANTAFILLIDOU	University of Western Macedonia, Greece
Marios TRIGKAS	University of Thessaly, Greece
Luiz TRIGO	University of Sao Paulo, Brazil
Panagiotis TRIVELLAS	Agricultural University of Athens, Greece
Athanasios TSADIRAS	Aristotle University of Thessaloniki, Greece
Rodoula TSIOTSOU	University of Macedonia, Greece
Georgios TSIMONIS	Loughborough University, UK
Alexander TSIPOULANIDIS	Berlin School of Economics and Law, Germany
Marcos TSOGAS	University of Piraeus, Greece
George TSOURVAKAS	National & Kapodistrian University of Athens, Greece
Theofilos TZANIDIS	University of the West of Scotland, UK
Demetrios VAKRATSAS	McGill University, Canada
Alfonso VARGAS SANCHEZ	Huelva University, Spain
Christos VASILIADIS	University of Macedonia, Greece
Eric VIARDOT	EADA University, Spain
Giampaolo VIGLIA	University of Portsmouth, UK
Maro VLACHOPOULOU	University of Macedonia, Greece
Aspasia VLAHVEI	University of Western Macedonia, Greece
Vasiliki VRANA	International Hellenic University, Greece
Konstantinos VOGKLIS	Ionian University, Greece
Maria VOUTSA	Cyprus University of Technology, Cyprus
Adam VRECHOPOULOS	Athens University of Economics and Business, Greece
Demetris VRONTIS	University of Nicosia, Cyprus
Georgios XANTHOS	Hellenic Mediterranean University, Greece
Sergey YABLONSKY	St. Petersburg State University, Russia
Prodromos YANNAS	University of West Attica, Greece
Ioanna YFANTIDOU	Liverpool John Moores University, UK
Fazli YILDIRIM	Okan University, Turkey