ORGANIZING COMMITTEE

Costas ASSIMAKOPOULOSAssoc. Professor, International Hellenic University, Greece
Antonia DELISTAVROUAssoc. Professor, International Hellenic University, Greece
Irini DIMOUAssoc. Professor, Hellenic Mediterranean University, Greece
Nikos KATSARAKISProfessor, Hellenic Mediterranean University, Greece
Georgios APLADASLecturer, Hellenic Mediterranean University, Greece
Nikos TRIHASAssist. Professor, Hellenic Mediterranean University, Greece
Eugenia PAPAIOANNOUAssoc. Professor, International Hellenic University, Greece

ADVISORY SCIENTIFIC BOARD

George BALTASProfessor, Athens University of Economics and Business, President of the Greek Marketing Academy, Greece
Yannis HAJIDIMITRIOU Professor, University of Macedonia, Greece
Valentini KALARGYROUAssoc. Professor, University of New Hampshire, USA
Giannis KOPANAKISProfessor, Hellenic Mediterranean University, Greece
Weng Marc LIM Distinguished Professor and Dean of the Business School, Sunway University, Malaysia
T C MELEWARProfessor, Department of Marketing Branding & Tourism, Middlesex University, UK
Marianna SIGALAProfessor, Sheffield Business School, Sheffield Hallam University, UK
Neil TOWERSProfessor, University of Gloucestershire, UK

SCIENTIFIC COMMITTEE MEMBERS

Maria Dolorez ALVAREZBogazici University, Turkey
Zacharoula ANDREOPOULOUAristotle University of Thessaloniki, Greece
Alexandros APOSTOLAKISHellenic Mediterranean University, Greece
Helena Maria Baptista ALVESUniversity of Beira Interior, Portugal
Hera ANTONOPOULOU University of Patras, Greece
Ezendu ARIWAWarwick University, UK
Costas ASSIMAKOPOULOSInternational Hellenic University, Greece
Pinelopi ATHANASOPOULOUUniversity of the Peloponnese, Greece
Spyros AVDIMIOTISInternational Hellenic University, Greece
Miltiadis BOTSISIonian University, Greece
Alexander BREMUniversity of Stuttgart, Germany
Dimitrios BUHALISBournemouth University, UK
Luca CACCIOLATTIUniversity of Westminster, UK
Kalliopi CHATZIPANAGIOTOUUniversity of Glasgow, UK
Evangelia CHORTATSIANIUniversity of the Aegean, Greece
Evi DEKOULOUAristotle University of Thessaloniki, Greece
Antonia DELISTAVROUInternational Hellenic University, Greece
Manuela EPURESpiru Haret University, Romania
Leticia ESTEVEZNational University of Avellaneda, Argentina
Nathalie FABRYUniversite Paris-Est Marne-la-Vallee (UPEMLV), France
Carlos FLAVIANUniversity of Zaragosa, Spain
Pantea FOROUDIMiddlesex University, UK
Anestis FOTIADISZayed University, United Arab Emirates
Thomas FOTIADISDemocritous University of Thrace, Greece
Alexandros GAREFALAKISHellenic Mediterranean University, Greece
Apostolos GIOVANISUniversity of West Attica, Greece
Nikolaos GIOVANISInternational Hellenic University, Greece
Spiros GOUNARISUniversity of Strathclyde, UK
Alkmini GKRITZALIIonian University, Greece
Leonidas HATZITHOMASUniversity of Macedonia, Greece
Kristina HEINONENHanken School of Economics, Finland
Nikos KAKKOS University of Thessaly, Greece
Nikos KALOGERASWageningen University, Netherlands
Irene KAMENIDOUInternational Hellenic University, Greece
Sofia KARAMPELAIonian University, Greece
Panagiotis KASSIANIDISInternational Hellenic University, Greece
Androniki KATARACHIAUniversity of Western Macedonia, Greece
Hristo KATRANDJIEVUniversity of National and World Economy, Bulgaria
Lea PREVEL-KATSANISConcordia University, Canada
Androniki KAVOURAUniversity of West Attica, Greece
Oliver KAYASLiverpool John Moores University, UK
Fotis KILIPIRISInternational Hellenic University, Greece
Stella KLADOUHellenic Mediterranean University, Greece
Phil KLAUSInternational University of Monaco, Monaco
Elena KOSTADINOVAUniversity of National and World Economy, Bulgaria
Maximiliano E. KORSTANJEUniversity of Palermo Argentina, Argentina
Iordanis KOTZAIVAZOGLOUInternational Hellenic University, Greece
Markos KOURGIANTAKISHellenic Mediterranean University, Greece
Georgios KRITSOTAKISHellenic Mediterranean University, Greece
Georgios LAPPASUniversity of Western Macedonia, Greece
Carol Y. LUNational United University, Taiwan
Spyros MAMALISInternational Hellenic University, Greece
Elisavet Argyro MANOLILoughborough University, UK
Panagiotis MANOLITZASIonian University, Greece
Georgios MASTORAKISHellenic Mediterranean University, Greece
Katerina MELPHOUUniversity of Western Macedonia, Greece
Paraskevi MENTZELOUInternational Hellenic University, Greece
Dimitris MICHAILIDISHellenic Mediterranean University, Greece
Giannis MITROPOULOS University of Patras, Greece
Argiro MOUDATSOUHellenic Mediterranean University, Greece
Naoum MYLONASIonian University, Greece
Ioannis NANOSInternational Hellenic University, Greece
Ourania NOTTAInternational Hellenic University, Greece
Evelyn ODONKORAmerican University of Paris, France
Marc OPRESNIKTechnische Hochschule Lübeck , Germany
Jacob OSTBERG Stockholm University, Sweden
Angelos PANTOUVAKISUniversity of Piraeus, Greece
Eirini PAPADAKIHellenic Mediterranean University, Greece
Ioannis PAPADOPOULOSUniversity of Thessaly, Greece
Savvas PAPAGIANNIDISNewcastle University, UK
Eugenia PAPAIOANNOUInternational Hellenic University, Greece
Andreas PAPATHEODOROUUniversity of the Aegean, Greece
Antony PATTERSONUniversity of Liverpool, UK
Andrea PAYAROUniversity of Padua, Italy
Maria PETRESCUNova Southeastern University, USA
Electra PITOSKAUniversity of Western Macedonia, Greece
Εlenica PJERO
University 'Ismail Qemali', Albania
Ioannis POULIOSIonian University, Greece
Susie PRYORCreighton University, USA
Chatura RANAWEERAWilfrid Laurier University, Canada
Mukesh RANGAKanpur University, India
Philipp RAUSCHNABELBundeswehr University Munich, Germany
Konstantinos RIGOPOULOSDemocritous University of Thrace, Greece
Mihalis ROVITHISHellenic Mediterranean University, Greece
Christos SARMANIOTISInternational Hellenic University, Greece
Marina SHERESHEVALomonosov Moscow State University, Russia
Nicoletta Theofania SIAMAGKAAristotle University of Thessaloniki, Greece
George SIOMKOSAthens University of Economics and Business, Greece
Ioannis SITZIMISHellenic Mediterranean University, Greece
Georgios STALIDISInternational Hellenic University, Greece
Constantinos J. STEFANOUInternational Hellenic University, Greece
Marcus STEPHENSONSunway University, Malaysia
Emmanouil STIAKAKISUniversity of Macedonia, Greece
Dimitris STERGIOUHellenic Open University, Greece
Peter STOKESUniversity of Chester, UK
Kostas THEODORIDISManchester Metropolitan University, UK
Irene TILIKIDOUInternational Hellenic University, Greece
Harry TIMMERMANSUniversity of Technology Eindhoven, Netherlands
Ana TKALAC VERCICUniversity of Zagreb, Croatia
Amalia TRIANTAFILLIDOUUniversity of Western Macedonia, Greece
Marios TRIGKASUniversity of Thessaly, Greece
Luiz TRIGOUniversity of Sao Paulo, Brazil
Panagiotis TRIVELLASAgricultural University of Athens, Greece
Athanasios TSADIRASAristotle University of Thessaloniki, Greece
Rodoula TSIOTSOUUniversity of Macedonia, Greece
Georgios TSIMONISLoughborough University, UK
Alexander TSIPOULANIDISBerlin School of Economics and Law, Germany
Marcos TSOGASUniversity of Piraeus, Greece
George TSOURVAKASNational & Kapodistrian University of Athens, Greece
Theofilos TZANIDISUniversity of the West of Scotland, UK
Demetrios VAKRATSASMcGill University, Canada
Alfonso VARGAS SANCHEZHuelva University, Spain
Christos VASILIADISUniversity of Macedonia, Greece
Eric VIARDOTEADA University, Spain
Giampaolo VIGLIAUniversity of Portsmouth, UK
Maro VLACHOPOULOUUniversity of Macedonia, Greece
Aspasia VLAHVEI University of Western Macedonia, Greece
Vasiliki VRANAInternational Hellenic University, Greece
Konstantinos VOGKLISIonian University, Greece
Maria VOUTSACyprus University of Technology, Cyprus
Adam VRECHOPOULOSAthens University of Economics and Business, Greece
Demetris VRONTISUniversity of Nicosia, Cyprus
Georgios XANTHOSHellenic Mediterranean University, Greece
Sergey YABLONSKYSt. Petersburg State University, Russia
Prodromos YANNASUniversity of West Attica, Greece
Ioanna YFANTIDOU Liverpool John Moores University, UK
Fazli YILDIRIMOkan University, Turkey